Using Customer Behavior

Using Customer Behavior Analytics to Increase Revenue

Customer behavior analytics maximizes the value of customer relationships by identifying actionable insights that drive valuable outcomes. Whether to acquire new customers, better engage, or retain existing ones or increase loyalty, customer behavior analytics is the fundamental core to make those initiatives successful.

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About the Using Customer Behavior Analytics to Increase Revenue Ebook

Customer behavior analytics maximizes the value of customer relationships by identifying actionable insights that drive valuable outcomes. Whether to acquire new customers, better engage or retain existing ones or increase loyalty, customer behavior analytics is the fundamental core to make those initiatives successful.

Customer behavior analytics using big data helps drive business value to many parts of your organization, helping improve existing processes and create new strategies. Big data analytics can discover key insights, as well as new opportunities.

Getting your big data customer analytics initiative off the ground requires buy-in from many parts of the organization and alignment from the four key stakeholders — management, the business teams, analysts, and IT.

DataOps Process: Drivers and Objectives of DataOps

The Opportunity

The digital age has dramatically changed customer behavior and presents many new opportunities for organizations to engage with their customers.

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The Role of Customer Behavior Analytics

Drive more revenue and increase your competitiveness. Customer Acquisition, Engagement, and Retention.

Critical Aspects of Customer Behavior Models

A holistic customer behavior model that analyzes all interactions over time delivers more accurate and actionable results.

DataOps Process: Data Platform Capabilities

How a Modern BI Platform Helps

Answer new questions. Deliver more results. Put your insights to work.

DEFINING CUSTOMER BEHAVIOR ANALYTICS

Customer behavior analytics is about understanding what your customers do and how they act across each channel and interaction point — digital or non-digital. A deep grasp of customer behavior enables your organization to better identify a specific audience for the right message at the most opportune time.

Not only can customer behavior analytics drive more revenue, but it will also increase your competitiveness in the market as you vie with other organizations for customer wallet-share.

CREATING CUSTOMER BEHAVIOR ANALYTICS

Easy to answer the deeper questions you have about customer behavior and put those new insights to work with your marketing, sales, and services teams. Here are the seven steps to how you can create customer behavior analytics with Datameer.

Work with the tremendous volume of data and easily synthesize and integrate it across various sources — structured, semistructured, or unstructured from applications, databases, files, and other sources.

All the critical encryption, masking, and security features you need to ensure customer data remains private and secure.

Easy integration with downstream applications, business process tools, and visualization platforms, including Salesforce, Marketo, Tableau, PowerBI, and a powerful Smart ExecutionTM platform that intelligently executes analytic jobs.

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