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Datameer Blog

The Datameer Blog


Data-Driven Marketing Strategies for Sustainable Results

Warning: Reading this article till the end might help you achieve more sustainable results in your data-driven marketing campaigns; therefore, viewer attention is advised. ...

  • Datameer, Inc.
  • May 16, 2022
snowflake summit 2022

Learn How to Solve your Data Challenges at the Snowflake Summit 2022

At the Snowflake Summit 2022, you can find new innovations in data engineering that can increase data team productivity and deliver greater data self-service for analytics ...

  • John Morrell
  • May 11, 2022
machine learning marketing

How to Leverage Machine Learning to Improve Your Marketing

AI and machine learning are now everyday buzzwords in this ever-evolving, technology-driven world. The marketing niche is no exception. Machine learning and AI can be seen ...

  • Datameer, Inc.
  • May 9, 2022
Centralize Your Data in Snowflake for Kickass Marketing Reporting feature img.png

Centralize Your Data in Snowflake for Kickass Marketing Analytics Reporting 

Do you still think your current process of generating marketing reports is working? Your marketing reporting is likely a patchwork of reports generated from various marketi...

  • Datameer, Inc.
  • April 27, 2022

Benefits of No-Code Tools to the SQL Data Engineer

The market for no-code tools is growing dramatically.  Whether in mobile development, application development, digital transformation, process re-engineering, or other area...

  • John Morrell
  • April 11, 2022

How Great Data Documentation Helps Your Analytics Process

Data documentation is a new term used to describe the capture and use of information about your data.  It is used mainly in the context of data transformation, whereby data...

  • John Morrell
  • April 5, 2022

The Future of Data Engineering is No-Code

Talent shortages, a disintegrated modern data stack, and a continued programmatic approach to data engineering processes continue to hinder data engineering processes and d...

  • John Morrell
  • February 28, 2022

Large-Scale Pivot Tables in Snowflake with Datameer

Pivot tables are an everyday operation all Excel users perform.  Business analysts using Excel will often Pivot their data to explore it, see how results are different as s...

  • John Morrell
  • February 28, 2022

Snowpark for the Scala and Python developers; Datameer, for the rest of us.

In June of 2021, Snowflake introduced Snowpark, a new dataframe style developer experience for Snowflake.  In the November edition of Snowdays, Snowflake provided a preview...

  • John Morrell
  • February 14, 2022

Is Analytics Engineering a Necessary Evil?

And Why Analytics Engineering Should be Self-Service Analytics engineer is a new role in the analytics lifecycle being discussed by many.  This new role is emerging due to ...

  • John Morrell
  • February 10, 2022

How to pivot data in Snowflake with Datameer

I’ve noticed that some things can be a bit challenging when it comes to SQL, especially in Snowflake. For instance, pivot tables, a feature we are very comfortable doing in...

  • Datameer, Inc.
  • February 1, 2022

Introducing ELT++: Get More from Your Data Transformation

As data and analytics teams move to the cloud, many data stacks and pipelines are shifting from older ETL (extract, transform, and load) approaches to ELT (extract, load, a...

  • John Morrell
  • January 31, 2022