Dealing with Variant Columns in Snowflake
There are many ways to store data in Snowflake, and one of the most flexible is to use variant columns. Variant columns can store any type of data, including arrays, object...
- How-Tos FAQs
- September 22, 2022
How to Get Google Analytics Into Snowflake
Hi marketer 👋, are you new to Snowflake and want to learn how to get Google Analytics into Snowflake and how to use your GA4 web data within Snowflake? You’re in luck...
- Datameer, Inc.
- August 17, 2022
What is Web Analytics and How Can I Get Started
What really is web analytics? Websites have become invaluable to the success of modern businesses. From the robust sites owned by big brands to simpler sites managed by our...
- Datameer, Inc.
- August 16, 2022
10 Metrics You Should Track For Customer Success
Customer Success is a word we hear now and then in the marketing space. What does it mean, and why is it important? Let’s look at 10 Metrics You Should Track For Cust...
- Datameer, Inc.
- August 11, 2022
What Are Hybrid Tables in Snowflake?
During the 2022 Snowflake Summit in June, Snowflake announced a new table type that supports its Unison workload, a table type referred to as a Hybrid table. It’s bee...
- Datameer, Inc.
- August 8, 2022
Ad-hoc Analytics Requiring 100+ Lines of Complex SQL? No-code Tools to the Rescue
When repeatable reports are produced, SQL is used to combine the data into the right data model, and the query is continuously reused when the report is generated. Hence, ...
- John Morrell
- August 7, 2022
How Great Data Documentation Helps Your Analytics Process
Data documentation is a new term used to describe the capture and use of information about your data. It is used mainly in the context of data transformation, whereby data...
- John Morrell
- August 5, 2022
How to Leverage On Small Data For Businesses
Data is everywhere now. From the smallest startups to the giant corporations, Data is helping build new applications and services, improve customer service, accelerate inte...
- Datameer, Inc.
- August 4, 2022
Why You Should Focus on Mobile Analytics
In this article, we’ll discuss what mobile analytics is, how it works and how you can implement it. Still here? Let’s dive right into why you should focus on mo...
- Datameer, Inc.
- August 3, 2022
What is a North Star Metric?
In this article, we cover the concept of what is a North Star Metric, examples, benefits, and how you can find a relevant North Star Metric for your company. Every business...
- Datameer, Inc.
- August 2, 2022
5 Reasons Why Google Tag Manager is Necessary
Any marketer in the marketing space before 2012 probably knows about the hassles that come with traditional tracking of user activity on a website. Hassles such as manual ...
- Datameer, Inc.
- August 1, 2022
Using Data Science to Improve Your Product and Marketing- An Airbnb Case Study
What is data science, and how does Airbnb effectively utilize it in its product and marketing strategy? Let’s find out! Airbnb has continued to dominate the hospitali...
- Datameer, Inc.
- July 26, 2022
