Customer Churn: Definition, Calculation and Ways to Improve Retention
What is Customer Churn? In this article, we will explain the meaning of customer churn, how to calculate it, and how to improve customer retention. Whether you produce, ...
- Datameer, Inc.
- June 30, 2022
Must Have Data Analysis Tools in 2022
Data analysis tools help to wrangle data – arrange data of different types and in different formats, clean data, and represent aspects of that data to produce actiona...
- Datameer, Inc.
- June 23, 2022
How to Master Your Marketing Data
What Does it Mean to Master Your Marketing Data? According to Google, to master a thing means to learn how to do something correctly or succeed in understanding it complete...
- Datameer, Inc.
- June 22, 2022
The How-To Guide On User Segmentation
This article will be your how-to guide on user segmentation, the types of segmentation used in marketing, and a typical use case leveraging the Snowflake Platform. Your Gui...
- Datameer, Inc.
- June 21, 2022
Retail and e-commerce companies select Datameer and Snowflake to track Customer Lifetime Value and Marketing ROI
Skylar uses Datameer and Snowflake to Streamline and Speed Up Data Engineering Processes Snowflake Summit, Las Vegas, NV, June 14, 2022 – Datameer, a leading provider of hy...
- Press Release
- June 14, 2022
The Marketing Funnel Stages and Strategies
What is Funnel Analytics in Marketing? The word Funnel is commonly used to identify a tube-like object with a wide top and a narrow bottom. In marketing, it’s very si...
- Datameer, Inc.
- June 9, 2022
The Ultimate Guide To Marketing Data Analytics 101
What is Marketing Data Analytics? Marketing Analytics better termed “Marketing Data Analytics,” can be defined as the art of leveraging data to evaluate the pe...
- Datameer, Inc.
- June 2, 2022
How to Calculate and Reduce Customer Acquisition Cost
In this article, we will explore Customer Acquisition Cost, its importance, how to calculate and reduce it, and its relationship with Customer Lifetime Value. Monitoring th...
- Datameer, Inc.
- May 31, 2022
An Introduction to Snowflake, the Marketing Data Warehouse for Marketers and Analysts
This article will introduce the concept of cloud data warehousing, its benefits, and a personal recommendation for our go-to data warehouse, the Snowflake marketing data wa...
- Datameer, Inc.
- May 25, 2022
Why Data Cleaning In Marketing is so Important
Our previous article emphasized the importance of high-quality data on your journey to adopting machine learning within your organization. This article will focus on an all...
- Datameer, Inc.
- May 18, 2022
Data-Driven Marketing Strategies for Sustainable Results
Warning: Reading this article till the end might help you achieve more sustainable results in your data-driven marketing campaigns; therefore, viewer attention is advised. ...
- Datameer, Inc.
- May 16, 2022
Learn How to Solve your Data Challenges at the Snowflake Summit 2022
At the Snowflake Summit 2022, you can find new innovations in data engineering that can increase data team productivity and deliver greater data self-service for analytics ...
- John Morrell
- May 11, 2022
