Datameer Blog

The Datameer Blog

Must Have Data Analysis Tools in 2022

Must Have Data Analysis Tools in 2022

Data analysis tools help to wrangle data – arrange data of different types and in different formats, clean data, and represent aspects of that data to produce actiona...

  • Datameer, Inc.
  • June 23, 2022
How to Master Your Marketing Data

How to Master Your Marketing Data

What Does it Mean to Master Your Marketing Data? According to Google, to master a thing means to learn how to do something correctly or succeed in understanding it complete...

  • Datameer, Inc.
  • June 22, 2022
-THE-HOW-TO-GUIDE-ON-USER-SEGMENTATION.

The How-To Guide On User Segmentation

This article will be your how-to guide on user segmentation, the types of segmentation used in marketing, and a typical use case leveraging the Snowflake Platform. Your Gui...

  • Datameer, Inc.
  • June 21, 2022

Retail and e-commerce companies select Datameer and Snowflake to track Customer Lifetime Value and Marketing ROI

Skylar uses Datameer and Snowflake to Streamline and Speed Up Data Engineering Processes Snowflake Summit, Las Vegas, NV, June 14, 2022 – Datameer, a leading provider of hy...

  • Press Release
  • June 14, 2022
datameer-marketing-funnel-scaled.jpg

The Marketing Funnel Stages and Strategies

What is Funnel Analytics in Marketing? The word Funnel is commonly used to identify a tube-like object with a wide top and a narrow bottom. In marketing, it’s very si...

  • Datameer, Inc.
  • June 9, 2022
Marketing Data Analytics

The Ultimate Guide To Marketing Data Analytics 101 

What is Marketing Data Analytics?  Marketing Analytics better termed “Marketing Data Analytics,” can be defined as the art of leveraging data to evaluate the pe...

  • Datameer, Inc.
  • June 2, 2022
How to Calculate and Reduce Customer Acquisition Cost

How to Calculate and Reduce Customer Acquisition Cost

In this article, we will explore Customer Acquisition Cost, its importance, how to calculate and reduce it, and its relationship with Customer Lifetime Value. Monitoring th...

  • Datameer, Inc.
  • May 31, 2022

An Introduction to Snowflake, the Marketing Data Warehouse for Marketers and Analysts

This article will introduce the concept of cloud data warehousing, its benefits, and a personal recommendation for our go-to data warehouse, the Snowflake marketing data wa...

  • Datameer, Inc.
  • May 25, 2022
datameer-data-cleaning

Why Data Cleaning In Marketing is so Important

Our previous article emphasized the importance of high-quality data on your journey to adopting machine learning within your organization. This article will focus on an all...

  • Datameer, Inc.
  • May 18, 2022
DATA-DRIVEN STRATEGIES FOR SUSTAINABLE MARKETING RESULTS

Data-Driven Marketing Strategies for Sustainable Results

Warning: Reading this article till the end might help you achieve more sustainable results in your data-driven marketing campaigns; therefore, viewer attention is advised. ...

  • Datameer, Inc.
  • May 16, 2022
snowflake summit 2022

Learn How to Solve your Data Challenges at the Snowflake Summit 2022

At the Snowflake Summit 2022, you can find new innovations in data engineering that can increase data team productivity and deliver greater data self-service for analytics ...

  • John Morrell
  • May 11, 2022
machine learning marketing

How to Leverage Machine Learning to Improve Your Marketing

AI and machine learning are now everyday buzzwords in this ever-evolving, technology-driven world. The marketing niche is no exception. Machine learning and AI can be seen ...

  • Datameer, Inc.
  • May 9, 2022
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