Datameer Blog

Tag: Marketing Analytics

Must Have Data Analysis Tools in 2022

Must Have Data Analysis Tools in 2024

Data analysis tools help to wrangle data – arrange data of different types and in different formats, clean data, and represent aspects of that data to produce actiona...

  • Datameer, Inc.
  • February 4, 2024

Customer Segmentation Software: Our Top 4 Picks In 2024

Hey, It’s 2024, and you know what businesses now are trying to do, especially amid this economic turmoil? Attracting new customers while keeping the old ones happy! To do t...

  • Jeffrey Agadumo
  • March 9, 2023

Attribution Analysis: The Secret of Marketing Success

This article will explore the fascinating world of attribution analysis and how it can help your marketing team succeed in an ever-changing market. Ever stopped to consider...

  • Jeffrey Agadumo
  • March 8, 2023
The Modern Data & Analytics Snowflake Stack with Datameer and Datacoves

The Modern Data & Analytics Snowflake Stack with Datameer + Datacoves

Datameer, in collaboration with Datacoves, hosted a webinar on the modern data and analytics Snowflake stack. In this webinar, the parties go through a day in the life of a...

  • Ndz Anthony
  • December 16, 2022
Engagement Marketing Strategy

Measuring Your Engagement Marketing Strategy With Datameer

Engagement Marketing is a concept we frequently encounter in marketing; what does it mean,  why is it important, and how can Datameer help with this? In this article, we wi...

  • Ndz Anthony
  • October 7, 2022

How to Get Google Analytics Into Snowflake

Hi marketer 👋, are you new to Snowflake and want to learn how to get Google Analytics into Snowflake and how to use your GA4 web data within Snowflake? You’re in luc...

  • Datameer, Inc.
  • August 17, 2022
10 Metrics You Should Track For Customer Success

10 Metrics You Should Track For Customer Success

Customer Success is a word we hear now and then in the marketing space. What does it mean, and why is it important? Let’s look at 10 Metrics You Should Track For Cust...

  • Datameer, Inc.
  • August 11, 2022
How to Leverage On Small Data - For Businesses

How to Leverage On Small Data For Businesses

Data is everywhere now. From the smallest startups to the giant corporations, Data is helping build new applications and services, improve customer service, accelerate inte...

  • Datameer, Inc.
  • August 4, 2022
Why You Should Focus on Mobile Analytics

Why You Should Focus on Mobile Analytics

In this article, we’ll discuss what mobile analytics is, how it works and how you can implement it. Still here? Let’s dive right into why you should focus on mo...

  • Datameer, Inc.
  • August 3, 2022
What is A North Star Metric?

What is a North Star Metric?

In this article, we cover the concept of what is a North Star Metric, examples, benefits, and how you can find a relevant North Star Metric for your company. Every business...

  • Datameer, Inc.
  • August 2, 2022
Is Google Tag Manager Necessary? - 5 Reasons Why

5 Reasons Why Google Tag Manager is Necessary

Any marketer in the marketing space before 2012 probably knows about the hassles that come with traditional tracking of user activity on a website.  Hassles such as manual ...

  • Datameer, Inc.
  • August 1, 2022
How to Use Product Adoption Curve to Drive Up Your Adoption Rate

How to Use Product Adoption Curve to Drive Up Your Adoption Rate

Our previous article on  product adoption explains the concept in detail. This article will examine the product adoption curve, its importance, and invaluable strategies to...

  • Datameer, Inc.
  • July 22, 2022