Tag: Marketing

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Innovating with Analytics

Great organizations are constantly transforming their business, and in today’s data-rich world, market leaders are innovating with analytics.  Incorporating analytics into existing business models or building innovative data-centric models opens up further possibilities for businesses. Data often reveals unique opportunities for growth in new markets or creates a competitive edge by supporting a positive and […]

  • John Morrell
  • June 25, 2020
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Analytics is the Driver Behind Digital Transformation

Analytics is no longer an add-on to business processes – it has become a powerful force of its’ own. In the case of the most popular business trend of the 2000s, analytics is the driver behind digital transformation. It links every aspect of the digital economy to the business and facilitates digital processes, decisions, actions and even […]

  • John Morrell
  • May 3, 2020
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Best Practices for Building a Digital Marketing Dashboard

It’s impossible to overstate the importance of analytics in marketing today. So many businesses already use data on a strategic and tactical level, and more are entering the mix every day. In fact, one McKinsey survey revealed that 50 percent of respondents believe analytics and big data have fundamentally changed business practices in their sales […]

  • Justin Reynolds
  • February 4, 2020
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E-Commerce Analytics – How Datameer Spotlight helps improve Marketing ROI by identifying High Lifetime Value Customers

It is a well known and undisputed fact that customers are doing more and more of their shopping online. Traditional brick and mortar stores continue to lose market share to e-commerce. While increasing customer convenience, online retail has also helped reduce costs such as those associated with owning or leasing a physical store in a […]

  • Benoite Yver
  • January 13, 2020
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How digital analytics has changed in the last 15 years

Over the past 15 years, the digital economy has not only taken hold, but now dominates much of our economy.  Generation X, Millennials and now even Generation Z have shifted much of their purchasing power online.  This has dramatically accelerated the pace of business as vying for these customers requires constant adaptation to shifting digital […]

  • John Morrell
  • November 8, 2019
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Three Modern Marketing Analytics Use Cases

In the digital age, a modern suite of  analytics and data is critical to creating digital campaigns that will be effective.  New digital marketing analytics helps you measure the performance of your marketing channels and improve your marketing strategies. These three use cases will help you improve the return on investment (ROI) of your marketing […]

  • John Morrell
  • October 4, 2019

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