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Datameer Blog

Tag: Marketing Analytics


Data-Driven Marketing Strategies for Sustainable Results

Warning: Reading this article till the end might help you achieve more sustainable results in your data-driven marketing campaigns; therefore, viewer attention is advised. ...

  • Datameer, Inc.
  • May 16, 2022
machine learning marketing

How to Leverage Machine Learning to Improve Your Marketing

AI and machine learning are now everyday buzzwords in this ever-evolving, technology-driven world. The marketing niche is no exception. Machine learning and AI can be seen ...

  • Datameer, Inc.
  • May 9, 2022
Centralize Your Data in Snowflake for Kickass Marketing Reporting feature img.png

Centralize Your Data in Snowflake for Kickass Marketing Analytics Reporting 

Do you still think your current process of generating marketing reports is working? Your marketing reporting is likely a patchwork of reports generated from various marketi...

  • Datameer, Inc.
  • April 27, 2022
Innovating with Analytics blackboard

Innovating with Analytics

Great organizations are constantly transforming their business, and in today’s data-rich world, market leaders are innovating with analytics.  Incorporating analytics into ...

  • John Morrell
  • July 25, 2021

Blending Data to Solve for Marketing Analytics ROI: An E-Commerce Analytics Use Case with Datameer

CMOs are always asked for their marketing and ad-spend ROI but technology is against them. With different tools hosting a different set of marketing data, CMOs are left to ...

  • Datameer, Inc.
  • July 17, 2021

Analytics is the Driver Behind Digital Transformation

Analytics is no longer an add-on to business processes – it has become a powerful force of its’ own. In the most popular business trend of the 2000s, analytics is the drive...

  • John Morrell
  • May 3, 2020

Best Practices for Building a Digital Marketing Dashboard

It’s impossible to overstate the importance of analytics in marketing today. Many businesses already use data on a strategic and tactical level, and more are entering...

  • Justin Reynolds
  • February 4, 2020

How digital analytics has changed in the last 15 years

Over the past 15 years, the digital economy has not only taken hold but now dominates much of our economy.  Generation X, Millennials, and now even Generation Z have shifte...

  • John Morrell
  • November 8, 2019

Three Modern Marketing Analytics Use Cases

In the digital age, a modern suite of analytics and data is critical to creating digital campaigns that will be effective.  New digital marketing analytics helps you measur...

  • John Morrell
  • October 4, 2019