Innovating with Analytics
Great organizations are constantly transforming their business, and in today’s data-rich world, market leaders are innovating with analytics. Incorporating analytics into ...
- John Morrell
- July 25, 2021
Blending Data to Solve for Marketing Analytics ROI: An E-Commerce Analytics Use Case with Datameer
CMOs are always asked for their marketing and ad-spend ROI but technology is against them. With different tools hosting a different set of marketing data, CMOs are left to ...
- Datameer, Inc.
- July 17, 2021
Latest Trends in E-Commerce and Retail driving Advanced Analytics
The retail landscape has changed considerably in recent years, with traditional brick-and-mortar retailers facing rising pressure from e-commerce competitors. Last year, o...
- Justin Reynolds
- February 13, 2020
Data Challenges for New Age Analytics in Retail
Having spent some time in the retail business, specifically apparel, and at a company that focused on helping e-retailers, I have an appreciation for the challenges these o...
- John Morrell
- April 11, 2018
Five New Big Data Use Cases for 2018 — Personalized Omni-Channel Experience in Retail
Over the past weeks, I’ve been covering some of the newest big data use cases we’re seeing emerge this year. If you haven’t already read parts 1-3 on blockchain, MiFID II a...
- John Morrell
- March 5, 2018
Five Big Data Use Cases for Retail
The retail industry continues to accelerate rapidly, and with it, the need for businesses to find the best retail use cases for big data. Sales alone are expected to grow b...
- Erin Hitchcock
- February 27, 2018
