Datameer Blog

Tag: Use Cases

How a Major Manufacturer Creates Responsible Self-Service Data with Datameer

Self-service is a highly overused term in the data and analytics software sectors.  Self-service BI.  Self-service analytics.  Self-service data preparation.  Self-service ...

  • John Morrell
  • January 24, 2022

Blending Data to Solve for Ad Spend ROI: An E-Commerce Analytics Use Case with Datameer

CMOs are always asked for their marketing and ad-spend ROI but technology is against them. With different tools hosting a different set of marketing data, CMOs are left to ...

  • Datameer, Inc.
  • July 17, 2021

Analytics is the Driver Behind Digital Transformation

Analytics is no longer an add-on to business processes – it has become a powerful force of its’ own. In the most popular business trend of the 2000s, analytics is the drive...

  • John Morrell
  • May 3, 2020
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Three Analytics Success Stories

Shifting to a data-driven model is the key to remaining competitive and unlocking growth in your business. Successful data strategies at the companies mentioned in these th...

  • John Morrell
  • January 20, 2020

Analytics Use Cases With Public Data

The most challenging aspect of building a new analytics solution or product is collecting reliable data. I will walk through some analytics use cases that harness public da...

  • Datameer, Inc.
  • November 21, 2019

How digital analytics has changed in the last 15 years

Over the past 15 years, the digital economy has not only taken hold but now dominates much of our economy.  Generation X, Millennials, and now even Generation Z have shifte...

  • John Morrell
  • November 8, 2019