Datameer Blog

Tag: Use Cases

Analytics is the Driver Behind Digital Transformation

Analytics is no longer an add-on to business processes – it has become a powerful force of its’ own. In the most popular business trend of the 2000s, analytics is the driver behind digital transformation. It links every aspect of the digital economy to the business and facilitates digital processes, decisions, actions, and even determines […]

  • John Morrell
  • May 3, 2020

E-Commerce Analytics – How Datameer Spotlight helps improve Marketing ROI by identifying High Lifetime Value Customers

Increased online shopping means more e-commerce analytics than ever before. It is a well known and undisputed fact that customers are doing more and more of their shopping online. Traditional brick and mortar stores continue to lose market share to e-commerce.  While increasing customer convenience, online retail has also helped reduce costs such as those […]

  • Benoite Yver
  • January 13, 2020

Faster Business Insights: Spotlight & BI Platform Freedom

Large organizations can end up with a mix of different BI platforms being utilized by their analysts. Each BI platform has different features, processes, and ecosystems. Even the “language” used in BI platforms differs – one might refer to a graph as “viz” in one platform and a “look” in another platform. According to Forbes, […]

  • Adam Wealand
  • January 2, 2020

Analytics Use Cases With Public Data

The most challenging aspect of building a new analytics solution or product is collecting reliable data. I will walk through some analytics use cases that harness public data. These standard public datasets can be used as validation or a good starting point for building more tailored solutions and analytics. Public or third-party assets and datasets […]

  • Adam Wealand
  • November 21, 2019

How digital analytics has changed in the last 15 years

Over the past 15 years, the digital economy has not only taken hold, but now dominates much of our economy.  Generation X, Millennials and now even Generation Z have shifted much of their purchasing power online.  This has dramatically accelerated the pace of business as vying for these customers requires constant adaptation to shifting digital […]

  • John Morrell
  • November 8, 2019

Three Modern Sales Analytics Use Cases

Data and analytics are widely touted as the new “black gold” of the 21st century. It’s not necessarily an imperfect analogy, but it does somewhat miss the scope of the value data offers. From customer experience to finance to advertising, data can enhance a plethora of business elements. One of the best ways to use […]

  • John Morrell
  • October 9, 2019

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