Datameer Blog

Tag: Use Cases

Large-Scale Pivot Tables in Snowflake with Datameer

Pivot tables are an everyday operation all Excel users perform.  Business analysts using Excel will often Pivot their data to explore it, see how results are different as s...

  • John Morrell
  • February 28, 2022

How a Major Manufacturer Creates Responsible Self-Service Data with Datameer

Self-service is a highly overused term in the data and analytics software sectors.  Self-service BI.  Self-service analytics.  Self-service data preparation.  Self-service ...

  • John Morrell
  • January 24, 2022

Blending Data to Solve for Marketing Analytics ROI: An E-Commerce Analytics Use Case with Datameer

CMOs are always asked for their marketing and ad-spend ROI but technology is against them. With different tools hosting a different set of marketing data, CMOs are left to ...

  • Datameer, Inc.
  • July 17, 2021

Analytics is the Driver Behind Digital Transformation

Analytics is no longer an add-on to business processes – it has become a powerful force of its’ own. In the most popular business trend of the 2000s, analytics is the drive...

  • John Morrell
  • May 3, 2020
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Three Analytics Success Stories

Shifting to a data-driven model is the key to remaining competitive and unlocking growth in your business. Successful data strategies at the companies mentioned in these th...

  • John Morrell
  • January 20, 2020

Analytics Use Cases With Public Data

The most challenging aspect of building a new analytics solution or product is collecting reliable data. I will walk through some analytics use cases that harness public da...

  • Datameer, Inc.
  • November 21, 2019

How digital analytics has changed in the last 15 years

Over the past 15 years, the digital economy has not only taken hold but now dominates much of our economy.  Generation X, Millennials, and now even Generation Z have shifte...

  • John Morrell
  • November 8, 2019

Three Modern Sales Analytics Use Cases

Data and analytics are widely touted as the new “black gold” of the 21st century. It’s not necessarily an imperfect analogy, but it does somewhat miss the...

  • John Morrell
  • October 9, 2019

Three Modern Marketing Analytics Use Cases

In the digital age, a modern suite of analytics and data is critical to creating digital campaigns that will be effective.  New digital marketing analytics helps you measur...

  • John Morrell
  • October 4, 2019
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Five New Big Data Use Cases for 2018 — Personalized Omni-Channel Experience in Retail

Over the past weeks, I’ve been covering some of the newest big data use cases we’re seeing emerge this year. If you haven’t already read parts 1-3 on blockchain, MiFID II a...

  • John Morrell
  • March 5, 2018
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Five New Big Data Use Cases for 2018 — Blockchain

Every year, more organizations in various industries take steps to maximize and leverage big data to improve business processes and stay ahead of the competition. Furthermo...

  • John Morrell
  • March 5, 2018
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Five Big Data Use Cases for Retail

The retail industry continues to accelerate rapidly, and with it, the need for businesses to find the best retail use cases for big data. Sales alone are expected to grow b...

  • Erin Hitchcock
  • February 27, 2018
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