The ETL and data integration market is decades old. The initial functionality was focused on extracting data from operational systems, transforming it, then loading it into a data warehouse, data-mart, or other analytical data store. For many years, the primary purpose of tools in this market serviced this exact purpose.
As analytics use cases became more diversified, ad-hoc analytics and data science grew, self-service and speed increased in importance, cloud services became a primary computing platform, data privacy and governance became critical, the market evolved tremendously. Multiple worker personas have emerged – data engineers, data analysts, data scientists – as have new leaders such as the CDO, CAO, and CDAO.