Alteryx’s purpose is to make BI teams far more productive by spending less time preparing data and investing more time analyzing data within their own tools or 3rd party tools such as Tableau.
Alteryx is too complex to use for the average analyst. The user experience and interface make it difficult to define data preparation flows.
The traditional Alteryx products only exist as an on-premise, desktop tool. The company’s “Designer Cloud” is still in limited availability a full year after it was announced leaving potential buyers with no cloud or SaaS solutions. The on-premise, desktop, and departmental use can create more data silos, will create governance problems, and makes it difficult to see and understand data transformation workflows.
Alteryx recently announced that it was acquiring Trifacta, a competitor, and would merge the product families. The main reasons for the acquisition were to “buy” a customer base and use Trifacta’s engineering talent to bolster their failing cloud and SaaS offerings. Even with the engineering talent from Trifacta, transitioning the Alteryx products to the cloud will still be complex and potentially fraught with many problems.