Combining demographic information about your users with the behavior of how they’re playing games helps you understand preferences to increase customer conversion and enhance the user experience to increase time playing and retention. Which users are your VIPs? Use the data to profile them, and treat them differently to keep them happy.
Converting more users to pay to play requires being able to combine and analyze player data to better understand what drives each of those gamer segments to play longer. Then it’s a matter of testing and analyzing results to iteratively improve your game based on real player-data feedback.
Every gaming session creates mounds of data in game and server logs about the experience. Gaming companies can create a unique advantage if they generate big data insights from these logs to define and create entirely new games which bring additional revenue streams.
Responsible Gaming means monitoring and staying in control of how much time and money users spend gaming. Increasingly, gaming operators need to demonstrate they are competently detecting and acting on data to minimize gaming-related harm.