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Big Data Analytics for Gaming

Every gaming company knows the secret to increasing revenue and beating the competition is through greater engagement of players. Every click and player interaction creates incredibly valuable data in game logs that, if aggregated and analyzed, holds the answer to keeping players engaged and coming back for more. Adding web, social media and player data further deepens player profiles for delivering personalized experiences.

  • Marko Maunula
  • Product Owner, BI
  • Paf

"Previously, we had problems combining unstructured data with our relational data. We basically just monitored data coming from our gaming site. Now with Datameer, we can take our web access logs, which has our web traffic, and then see which landing pages and referrals gives us the most valuable customers and most registrations."

Acquire more Customers & Lower Churn

Combining demographic information about your users with the behavior of how and when they’re playing games, and which of your brands they engage with, helps you understand preferences and create targeted digital ads that increase customer acquisition, and enhance the user experience to decrease churn. Which users are your VIP’s? Use the data to profile them, and treat them differently to keep them.

Optimize the Experience to Drive Revenue

Converting more users to pay to play requires being able to combine and analyze logs and player data to identify common characteristics to better understand what drives each of those gamer segments to play longer. Then it’s a matter of testing and analyzing results to iteratively improve your game based on real player data feedback.

Create New Games and Revenue Streams

With the mounds of game and server logs every single game experience creates, gaming companies have a unique advantage if they can combine, analyze and create entirely new games based on big data insights gleaned from those logs.

Deliver on Regulatory Requirements

Responsible Gaming means monitoring and staying in control of how much time and money users spend gaming. Increasingly gaming operators need to demonstrate to licensing authorities they are competently detecting and acting on data to minimize gaming-related harm.

How Machine Zone Uses Datameer

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