Customer Funnel Optimization

  • Description

    Generating traffic is good. But generating traffic that leads to sales is better. Datameer has helped companies identify which Google adwords lead to sales. By analyzing Google adwords, Salesforce, and Marketo data, this company was able to track a lead from adword click through to transaction.

    Runtime: 02:28

    Keywords:
    customer, big data, funnel, optimization, smart analytics, patterns, analyzing, traffic, conversion, transaction

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