Kelley Blue Book, the vehicle valuation and automotive research company, found it hard to work with the massive amount of complex data they were accruing – it took 6-7 months just to answer the question of what a consumer’s journey was using their legacy tools.
Using Datameer, they were able to answer that question in a matter of days AND discover 50 new insights in just a few hours. Even better, they now have a solution that their business analysts can use to crunch through all of the data without requiring engineering to create the analytic business rules.
Ravi Munukutla, analytics enablement manager at Kelley Blue Book said it best, “My favorite thing about Datameer is how fast I can work with the data. I’m able to work at the speed of thought.”
Enough from me, you can find out more about Kelley Blue Book’s from the quick video below, and be sure to check out our other Datameer customer success stories too.