Do You Have the Secret Weapon?

By now, it’s probably old news that Hortonworks, our partner and a premium Hadoop distributor, filed for IPO earlier this week. This is great for everyone in the Hadoop ecosystem – it will certainly shake up and shape up the Hadoop and big data market going into 2015.

So which industries are investing heavily in big data? It’s no surprise that the Financial Services industry is the top user of big data technology, followed by Technology, Telecommunication and Retail.

According to Wikibon, unstructured data doubles every year while data production will be 44 times greater in 2020 than it was in 2009. McKinsey analysis of more than 250 engagements over five years has revealed that companies that put data at the center of the marketing and sales decisions improve their marketing return on investment (MROI) by 15 – 20 percent. That adds up to $150 – $200 billion of additional value based on global annual marketing spend of an estimated $1 trillion. You can find out more about this in our free ebook, “Three Reasons Your Data Analytics Strategy Must Include Hadoop.”

No wonder every corporation is seeking better ways to analyze their data.

So what are the top use cases? Customer Analytics, customer analytics and customer analytics! Let’s find the needle in the haystack, the big fish in our data ocean, the untapped insights so we can reduce customer churn, improve customer response time, understand customer sentiment and resolve customer complaints in record time.

Dear Reader – what is your big data journey and do you have the secret competitive weapon?

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