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Big Data & Hadoop In The News – 2015 Analysis

By on January 14, 2016

Another year has flown by, and the chatter about big data… decreased? According to the data from tech news tracking company, TechNews.IO, the number of articles that mentioned “big data” actually decreased for the first time in the past few years, though “Hadoop” coverage is still on the (slight) upward trend. Has the chasm been crossed? Are we finally recognizing that it’s all just “data”? Has the conversation shifted to more squarely focus on use cases and business results instead of the technical guts?

The raw numbers:

Big Data and Hadoop In The News

*Note, coverage results from 2014 and 2013 have increased due to additional articles getting indexed in Technews.io after December 31, 2014.

While there could be dozens of explanations for the decrease, 28,000+ articles or almost 78 articles per day mentioning big data is still a lot of talk. So, as we’ve done for the past few years, we used Datameer to dig into that data and discover what were the biggest “big data” news days of 2015, which publications talked about big data the most, and, who were the top authors talking big data.

Oh, and the best part? Because I had already built the analysis (and even made it into an app), all I had to do was upload the new data, and switch the data set. No building analyses repeatedly. Build it once and just run your new data through Datameer when you have it.

Exchange Data in Datameer

All it took was uploading the newest data set and using the “exchange data” feature to switch the data source.

Enough of the “how I did it” — if you’re really interested in that be sure to check out this “how to” from back in 2012. Without further ado, the birds-eye view of “big data” and “Hadoop” in the news in 2015:

Big data in the news over 2015

Big data in the news, 2015

Hadoop in the news, 2015

Hadoop in the news, 2015

What were the top “big data” and “Hadoop” news days of 2015? 

Top Big Data News Days of 2015

Top big data news days of 2015

What happened on those big news days?

  • May 6, 2015:  Strata London & EMC World overlap? Announcements aplenty.
  • Feb 17 and 18, 2015: Strata & Hadoop World San Jose always brings plenty of news.
  • September 29, 2015: Strata & Hadoop World NYC. I’m noticing a trend…
  • June 4, 2015: The Thursday before the Tuesday start of Hadoop Summit. PR teams trying to get ahead of the news all landed on each other, anyway.
  • May 12, 2015: IBM makes a big splash at their IBM Edge conference.
Biggest Hadoop News Days of 2015

Top Hadoop news days of 2015

Perhaps it’s not surprising, but the biggest “Hadoop” news days happened to coincide with some of the biggest “big data” news days. In a roll-up:

  • February 18, 2015: Strata & Hadoop World wins for biggest news splash.
  • September 28, 29 & 30, 2015: Strata NY has the distributed news coverage win over the course of three days.
  • May 6, 2015: Back to Strata London and, separately, EMC World.

Guess it’s safe to say that if you’re following either topic, put your ear to the ground around Strata shows.

Which publications wrote about “big data” and “Hadoop” the most?

Publications that wrote about big data the most in 2015

Publications that wrote about big data the most in 2015

Publications writing about Hadoop the most in 2015

Publications writing about Hadoop the most in 2015

…But how many writers are at each publication?

Number of writers at the top publications writing about big data

Number of writers at the top publications writing about big data

Number of writers at the top publications writing about Hadoop

Number of writers at the top publications writing about Hadoop

Which writers covered “big data” and “Hadoop” most frequently?

Top Big Data Writers

Writers that covered “big data” the most in 2015

Top Hadoop Writers 2015

Writers that covered “Hadoop” the most in 2015

Changes at the top this year: Daniel Gutierrez from Inside Big Data overtook Pam Baker from Fierce Big Data for writing the most articles mentioning big data; and he kept his top spot for Hadoop, which he earned last year.

That’s a wrap for 2015, but be sure to check out our 2014, 2013, and 2012 analyses too, to get an even better idea of how “big data” and “Hadoop” has changed in the news over time.


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Susan O'Brien Datameer

Susan O'Brien

Susan O'Brien is Vice President of Marketing at Datameer.

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