Atlassian has been incredibly successful since it was founded in 2002. While I’m pretty sure that every engineer (including everyone on our team) knows – and uses – its flagship product, JIRA, what’s even more interesting is how the company is using big data analytics to fuel its land-and-expand strategy. Over a bottle of Blue Moon, Archana Agrawal, head of data science and growth marketing, discussed how her team is understanding the impact of each marketing channel throughout the customer journey. We also had a chat about how customer use cases play a significant role in determining how the technology is developed, rather than the technology determining the use case, which I absolutely agree with.
Grab a bottle of your favorite brew and tune in below.
Episode 1: How Atlassian is Using Data-Driven Decisions in Marketing
Episode 2: How Atlassian has Replaced the Traditional Sales Cycle with Big Data Analytics
Episode 3: What Tools Work Best for Understanding the Customer Journey?
Episode 4: Atlassian’s Breakdown of Its Multi-Touch Attribution
Episode 5: Why Should You be a Use Case-Driven Company?
Episode 6: How Atlassian’s CSR is Critical to Its DNA
Episode 7: Archana Agrawal on Combining Her Technical & Business Skills