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Datameer Blog

How Atlassian Leverages Big Data Analytics for Marketing Growth

By on May 3, 2016

Atlassian has been incredibly successful since it was founded in 2002. While I’m pretty sure that every engineer (including everyone on our team) knows – and uses – its flagship product, JIRA, what’s even more interesting is how the company is using big data analytics to fuel its land-and-expand strategy. Over a bottle of Blue Moon, Archana Agrawal, head of data science and growth marketing, discussed how her team is understanding the impact of each marketing channel throughout the customer journey. We also had a chat about how customer use cases play a significant role in determining how the technology is developed, rather than the technology determining the use case, which I absolutely agree with.

Grab a bottle of your favorite brew and tune in below.

Episode 1: How Atlassian is Using Data-Driven Decisions in Marketing

Episode 2: How Atlassian has Replaced the Traditional Sales Cycle with Big Data Analytics

Episode 3: What Tools Work Best for Understanding the Customer Journey?

Episode 4: Atlassian’s Breakdown of Its Multi-Touch Attribution

Episode 5: Why Should You be a Use Case-Driven Company?

Episode 6: How Atlassian’s CSR is Critical to Its DNA

Episode 7: Archana Agrawal on Combining Her Technical & Business Skills

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Stefan Groschupf

Stefan Groschupf

Stefan Groschupf is a big data veteran and serial entrepreneur with strong roots in the open source community. He was one of the very few early contributors to Nutch, the open source project that spun out Hadoop, which 10 years later, is considered a 20 billion dollar business. Open source technologies designed and coded by Stefan can be found running in all 20 of the Fortune 20 companies in the world, and innovative open source technologies like Kafka, Storm, Katta and Spark, all rely on technology Stefan designed more than a half decade ago. In 2003, Groschupf was named one of the most innovative Germans under 30 by Stern Magazine. In 2013, Fast Company named Datameer, one of the most innovative companies in the world. Stefan is currently CEO and Chairman of Datameer, the company he co-founded in 2009 after several years of architecting and implementing distributed big data analytic systems for companies like Apple, EMI Music, Hoffmann La Roche, AT&T, the European Union, and others. After two years in the market, Datameer was commercially deployed in more than 30 percent of the Fortune 20. Stefan is a frequent conference speaker, contributor to industry publications and books, holds patents and is advising a set of startups on product, scale and operations. If not working, Stefan is backpacking, sea kayaking, kite boarding or mountain biking. He lives in San Francisco, California.