Tag: Customer Insights


How the Coronavirus Crisis is Transforming Business Models and Analytics

Many pandemics, including our coronavirus (COVID-19), will have a transformational effect on business models in a variety of industries. In fact, crises have led to innovation and creation in business throughout human history. For example, supermarkets and laundromats were invented during the Great Depression. Although it appears unprecedented in its political, economic and social reach, […]

  • John Morrell
  • August 14, 2020

Latest Trends in E-Commerce and Retail driving Advanced Analytics

The retail landscape has changed considerably in recent years, with traditional brick-and-mortar retailers facing rising pressure from ecommerce competitors. Last year, for example, online sales increased by almost 15 percent while brick-and-mortar growth rose only by 1.9 percent.  Today, both traditional and online retailers have little choice but to embrace data-driven analytics strategies to stay […]

  • Justin Reynolds
  • February 13, 2020

E-Commerce Analytics – How Datameer Spotlight helps improve Marketing ROI by identifying High Lifetime Value Customers

It is a well known and undisputed fact that customers are doing more and more of their shopping online. Traditional brick and mortar stores continue to lose market share to e-commerce. While increasing customer convenience, online retail has also helped reduce costs such as those associated with owning or leasing a physical store in a […]

  • Benoite Yver
  • January 13, 2020

How digital analytics has changed in the last 15 years

Over the past 15 years, the digital economy has not only taken hold, but now dominates much of our economy.  Generation X, Millennials and now even Generation Z have shifted much of their purchasing power online.  This has dramatically accelerated the pace of business as vying for these customers requires constant adaptation to shifting digital […]

  • John Morrell
  • November 8, 2019

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Featured Blog Posts

Tableau: A Beginner’s Guide

An introduction to the leading software suite that businesses are using to visualize and understa...

  • Justin Reynolds
  • November 23, 2020
The Role of Chief Data Officers (CDOs) in 2020

The role of Chief Data Officers (CDOs) in 2020 is evolving as CDOs are having quite possibly thei...

  • John Morrell
  • October 20, 2020
What is cloud bursting in cloud computing?

Companies across all industries are running more analytics and data workloads than ever before. T...

  • Adam Wealand
  • August 17, 2020