Datameer Blog

Tag: Customer Insights

How the Coronavirus Crisis is Transforming Business Models and Analytics

COVID-19 Business Impact Many pandemics, including our coronavirus (COVID-19), the COVID -19 business impact will positively affect business models in various industries. In fact, crises have led to innovation and creation in business throughout human history. For example, supermarkets and laundromats were invented during the Great Depression. Although it appears unprecedented in its political, economic, […]

  • John Morrell
  • August 14, 2020
Happy people buying clothes in online shop

Latest Trends in E-Commerce and Retail driving Advanced Analytics

The retail landscape has changed considerably in recent years, with traditional brick-and-mortar retailers facing rising pressure from e-commerce competitors. Last year, online sales increased by almost 15 percent, while brick-and-mortar growth rose only by 1.9 percent.  Retail Analytics Trends Today, both traditional and online organizations have little choice but to embrace retail data-driven analytics strategies to stay […]

  • Justin Reynolds
  • February 13, 2020

E-Commerce Analytics – How Datameer Spotlight helps improve Marketing ROI by identifying High Lifetime Value Customers

Increased online shopping means more e-commerce analytics than ever before. It is a well known and undisputed fact that customers are doing more and more of their shopping online. Traditional brick and mortar stores continue to lose market share to e-commerce.  While increasing customer convenience, online retail has also helped reduce costs such as those […]

  • Benoite Yver
  • January 13, 2020

How digital analytics has changed in the last 15 years

Over the past 15 years, the digital economy has not only taken hold, but now dominates much of our economy.  Generation X, Millennials and now even Generation Z have shifted much of their purchasing power online.  This has dramatically accelerated the pace of business as vying for these customers requires constant adaptation to shifting digital […]

  • John Morrell
  • November 8, 2019

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