Datameer Blog

Tag: Customer Insights

Integrating Data into Customer Analytics Tools with Datameer and Snowflake

Customer analytics tools are a requirement in the tool stack of customer-facing businesses. This necessity is due to the importance of understanding customers more and conn...

  • Jeffrey Agadumo
  • August 7, 2023

What is Data Discovery and Why is it Important for Businesses

Every day, businesses generate vast amounts of data, about 200 terabytes according to a recent study. This humongous amount of data lies dormant for most of the time, a sle...

  • Ndz Anthony
  • May 3, 2023

Blending Data to Solve for Marketing Analytics ROI: An E-Commerce Analytics Use Case with Datameer

CMOs are always asked for their marketing and ad-spend ROI but technology is against them. With different tools hosting a different set of marketing data, CMOs are left to ...

  • Datameer, Inc.
  • July 17, 2021

How the Coronavirus Crisis is Transforming Business Models and Analytics

COVID-19 Business Impact Many pandemics, including our coronavirus (COVID-19), the COVID -19 business impact will positively affect business models in various industries. I...

  • John Morrell
  • August 14, 2020
Happy people buying clothes in online shop

Latest Trends in E-Commerce and Retail driving Advanced Analytics

The retail landscape has changed considerably in recent years, with traditional brick-and-mortar retailers facing rising pressure from e-commerce competitors. Last year,  o...

  • Justin Reynolds
  • February 13, 2020

How digital analytics has changed in the last 15 years

Over the past 15 years, the digital economy has not only taken hold but now dominates much of our economy.  Generation X, Millennials, and now even Generation Z have shifte...

  • John Morrell
  • November 8, 2019