An Introduction to Snowflake, the Marketing Data Warehouse for Marketers and Analysts
This article will introduce the concept of cloud data warehousing, its benefits, and a personal recommendation for our go-to data warehouse, the Snowflake marketing data wa...
- Datameer, Inc.
- May 25, 2022
Data-Driven Marketing Strategies for Sustainable Results
Warning: Reading this article till the end might help you achieve more sustainable results in your data-driven marketing campaigns; therefore, viewer attention is advised. ...
- Jeffrey Agadumo
- May 16, 2022
What is Data Modeling and How Do You Do It?
The data modeling world is constantly evolving as new technologies are introduced. First, it was data warehousing, then MPP data warehouses, followed by Hadoop and data lak...
- Milena Marinkovic
- November 23, 2021
How to Transform Your Data in Snowflake: Part 1
How to Transform Your Data in Snowflake The data modeling world is constantly evolving as new technologies are introduced. First, it was data warehousing, then MPP data wa...
- John Morrell
- October 11, 2021
What is Data Modeling and How Do You Do It?
The data modeling world is constantly evolving as new technologies are introduced. First, it was data warehousing, then MPP data warehouses, followed by Hadoop and data la...
- Datameer, Inc.
- September 23, 2021
Multi-Cloud Data Analytics and Cross-Cloud Capability
What is a multi-cloud strategy? Cloud computing is now a well-established best practice, and a multi-cloud strategy is becoming more common. According to Gartner’s r...
- Datameer, Inc.
- April 9, 2020
The Cloud Changes Big Data Analytics, and Big Data Analytics Needs to Change
The cloud computing revolution has changed technology, and how businesses use it. It’s made for unprecedented levels of agility and flexibility in the use of, and budgeting...
- Andrew Brust
- March 5, 2018
What’s Needed for Data Governance Today?
Hear from Andrew Brust, blogger at ZDNet and Datameer’s Senior Director of Market Strategy and Intelligence, or skim through the transcripts to learn about what's needed fo...
- Datameer, Inc.
- February 27, 2018
Cloud Platforms for Analytics: The House Brand Ain’t Always Enough
Today’s leading cloud platforms include numerous components for storing, processing and analyzing large volumes of data. All the basics are there: storage, analysis and pr...
- Andrew Brust
- May 3, 2018
Customer Churn: Definition, Calculation and Ways to Improve Retention
What is Customer Churn? In this article, we will explain the meaning of customer churn, how to calculate it, and how to improve customer retention. Whether you produce, ...
- Datameer, Inc.
- June 30, 2022
How to Generate a Series in Snowflake
How to Generate a Series in Snowflake We were recently working on a Snowflake data warehousing project. We had brought the data into our Enterprise Data Warehouse or EDW la...
- How-Tos FAQs
- September 7, 2020
