Datameer in Financial Services
Financial services firms are creating data pipelines to improve their customer intelligence, maintain regulatory compliance, reduce fraud and drive better marketing campaigns. Datameer helps companies such as Citi, HSBC, Barclays, RBC, Scotiabank and BMO deliver more data to find new insights that drive higher business performance.
Understand Your Customers Better
Analyzing customer interaction data from various sources such as transactions, CRM and the website helps financial services companies truly understand the customer’s journey. With big data analytics, you can answer questions like which campaigns convert prospects to customers, how to get customers to use products more and what behavior predicts churn.
“Our inability to see results while campaigns were running prevented us from making adjustments as needed. We needed a platform that would allow us to change the strategy while in the game, not after it is over.”
Attila Bayrak | Chief Analytics Officer at Akbank
Maintaining Regulatory Compliance
Regulatory compliance mandates continue to evolve – and most involve the aggregation, analysis, and reporting of massive diverse data sets that span business lines. Responding to the latest regulatory mandate is now easy with Datameer’s architecture, which balances the needs for rapid self-service analytics with enterprise grade governance, access controls, and automation capabilities.
“With our new modeling with Datameer, we can deliver efficient models faster, understand customer behavior before it changes, and take necessary actions to drive results.”
Ongun Demirler | Senior Data Warehouse and Big Data Architect, Yapı Kredi
Identifying and Eliminating Fraud
Combining and analyzing large volumes of data like transactions, geo-location, merchant information and more helps financial services companies identify anomalies and behavior patterns that signal potential fraud. With these insights, you can dramatically reduce the risk of fraud and tighten security.
Leading enterprises standardize on Datameer
Managing Risk and Operating Efficiently
Operational risk mitigation is near the top of every bank’s operating agenda. With your employees and your business operating at a greater pace and level of complexity than ever, it’s critical to monitor and report on employee behaviors, key operational process performance and other KPIs to ensure you mitigate risk.