Datameer in Financial Services

Financial services firms are creating data pipelines to improve their customer intelligence, maintain regulatory compliance, reduce fraud and drive better marketing campaigns. Datameer helps companies such as Citi, HSBC, Barclays, RBC, Scotiabank and BMO deliver more data to find new insights that drive higher business performance.

Understand Your Customers Better

Analyzing customer interaction data from various sources such as transactions, CRM and the website helps financial services companies truly understand the customer’s journey. With big data analytics, you can answer questions like which campaigns convert prospects to customers, how to get customers to use products more and what behavior predicts churn.

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Financial Services
Akbank

“Our inability to see results while campaigns were running prevented us from making adjustments as needed. We needed a platform that would allow us to change the strategy while in the game, not after it is over.”

Attila Bayrak | Chief Analytics Officer at Akbank

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Maintaining Regulatory Compliance

Regulatory compliance mandates continue to evolve – and most involve the aggregation, analysis, and reporting of massive diverse data sets that span business lines. Responding to the latest regulatory mandate is now easy with Datameer’s architecture, which balances the needs for rapid self-service analytics with enterprise grade governance, access controls, and automation capabilities.

Regulatory Compliance
Yapi Kredi

“With our new modeling with Datameer, we can deliver efficient models faster, understand customer behavior before it changes, and take necessary actions to drive results.”

Ongun Demirler | Senior Data Warehouse and Big Data Architect, Yapı Kredi

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Identifying and Eliminating Fraud

Combining and analyzing large volumes of data like transactions, geo-location, merchant information and more helps financial services companies identify anomalies and behavior patterns that signal potential fraud. With these insights, you can dramatically reduce the risk of fraud and tighten security.

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Eliminating Fraud

Leading enterprises standardize on Datameer

Citi
RBC
HSBC
Scotia Bank

Managing Risk and Operating Efficiently

Operational risk mitigation is near the top of every bank’s operating agenda. With your employees and your business operating at a greater pace and level of complexity than ever, it’s critical to monitor and report on employee behaviors, key operational process performance and other KPIs to ensure you mitigate risk.

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Managing Risk

Featured Resources

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Big Data Use Cases for Financial Services

evolving-regulatory-compliance-architecture-whitepaper

Evolving Your Regulatory Compliance Architecture

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Use Big Data to Streamline Compliance With AML Regulations

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