You want customers to have a long, faithful and profitable journey with your organization. Customer behavior analytics powered by big data helps organizations optimize that customer journey. Detailed profile and behavior models shared between teams can make the journey sweeter from both sides.
Customer analytics encompasses a number of disciplines, impacting different parts of the organization. Ensuring the right questions are being asked, and that teams agree to the goals and outcomes is essential to success. Learn how to align your customer-facing teams and create a business case that motivates stakeholders to create deeper customer analytics based on big data.
Surfdome, a leading European specialty retailer, needed to fuel growth through targeted marketing, customer cross-selling and higher repeat purchases. They used Datameer to analyze their data to understand customer behavior and identify deeper customer segmentation to drive these initiatives. Surfdome boosted their customer acquisition rates, raised the average purchase size and increased the average customer lifetime value.
As more information about customers is captured and stored, securing Personally Identifiable Information (PII) during the big data analytics process plays a critical role. Does your analytics platform support critical security, privacy and encryption features to keep customer PII locked-down?
Datameer makes customer analytics easy. Learn how Datameer users are leveraging Datameer for customer analytics use cases in any of these featured resources: