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Fivetran is a SaaS application that loads data from a data source — primarily data from SaaS applications — and loads it after very minor ‘normalization’ into your cloud data warehouse. Fivetran is a simple replication engine and does not offer any transformation capability. Fivetran is not an ETL (Extract Transform and Load) tool in the true ETL sense.

Fivetran only does the EL part of a modern ELT process. To do transformation in Fivetran requires heavy SQL coding and highly technical developers to do so.

The most efficient and cost-effective ELT data stack is to use what each product is good for – Fivetran for the EL and Datameer for the T.  Datameer has been selling data transformation tools for many years and has continually evolved these with the market.  Many of the largest enterprises in the world use Datameer for data transformation including Citibank, Royal Bank of Canada, British Telecom, Bank of Montreal, Aetna, Optum, Morningstar, Vivint, and more.

If you are an enterprise and are moving to the cloud, Datameer is the data transformation brand to trust.

Datameer can integrate with many legacy data sources that Fivetran can't, with capabilities such as:

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    SaaS offering

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    Multi-persona: No-code, Low-code, and Code

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    Large library of graphical data transformation functions

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    Deep integration with Snowflake

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    Data Lineage and Audit Trail

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Check out how Fivetran stacks up in our Top 5 ETL tool comparison.

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