Top 5 Fivetran competitors

Top 5 Fivetran Competitors and Alternatives

  • Justin Reynolds
  • June 15, 2021

What is Fivetran? 

Fivetran is a cloud-based ELT integration tool that teams can use to synchronize and replicate data into a cloud data warehouse. According to Gartner, the company is a niche player in the research firm’s latest Magic Quadrant for Data Integration Tools. Because of its nicheness, it might not be for everyone, but good news there are plenty of great Fivetran competitors and alternatives on the market right now.

Using pull and push connectors like webhooks and Snowplow, Fivetran connects to more than 100 data sources, making the platform ideal for ingesting data across various sources and bringing it into a central location. Fivetran connectors eliminate custom builds, saving time and effort. 

Before moving forward with Fivetran, you should consider the type of integration pattern that’s right for your business’s unique needs. Fivetran only supports the ELT data integration pattern, with all transfer processing occurring through pushdown queries defined in SQL or dbt packages. If your company needs alternative data integration patterns like ETL, data science pipelines, or data preparation, Fivetran likely won’t help. 

Lack of flexibility

Ultimately, Fivetran’s most significant drawback is a lack of flexibility, which runs counter to what many organizations require today. For example, Fivetran lacks control during replication, with some users finding the platform very limiting. Fivetran also only supports fixed schemas, meaning customers can’t control data when sending it to various destinations (e.g., a data warehouse). 

No data lake support

Beyond that, Fivetran — despite working in conjunction with multiple data warehouse destinations — does not support data lakes. What’s more, Fivetran customers can’t create or modify data sources using internal resources, which is a significant drawback. To modify data sources, one must submit a request to Fivetran, leading to service delays that stifle innovation and decision-making.

Consumption-based pricing

Fivetran has a consumption-based price model based on monthly active rows that scale depending on usage. The three pricing options include:

  • A starter plan ($1 per credit)
  • A Standard plan ($1.50 per credit)
  • An Enterprise plan ($2 per credit)

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Top Fivetran competitors and alternatives to explore 

Fivetran could potentially be a great fit if you’re looking for a niche platform that enables you to establish data replication between sources and cloud data warehouses. It’s also better suited for companies with low-volume data integration requirements. If you’re looking for something more comprehensive, the good news is many alternative data integration services on the market can help meet your needs.

Please keep reading to learn some great Fivetran competitors and alternatives that can potentially help your organization improve the way it moves and aggregates data. 

1. Datameer 

Datameer Spectrum is a leading ETL data integration tool and Fivetran competitor that ships with advanced functionality. Datameer offers a much different level of scale, speed, and coverage, along with greater support than Fivetran as robust data integration and pipeline platform capable of merging all data sources for rapid reporting and analysis.

Variety of integration capabilities

While Fivetran provides a niche ELT service, Datameer goes far beyond by enabling various integration capabilities, including ETL, data preparation, data engineering, and data pipelines for data science. Datameer enables operationalization at scale instead of a limited operationalization model for synchronization and replication.

On-prem and hybrid options

What’s more, Datameer closely aligns with the needs of today’s cloud-driven organizations deploying a mix of on-prem and hybrid data storage strategies. Datameer seamlessly links hybrid and on-prem data to the cloud using secure and scalable protocols. Datameer is in tune with the current needs of modern organizations, as cloud and hybrid cloud deployments skyrocket in the post-pandemic business landscape. Compared to Fivetran, which doesn’t integrate on-prem data sources into the cloud.

Point and click transformation

In 2019, Fivetran introduced a post-load transformation feature that enables customers to conduct SQL-based transformations when migrating data to warehouses. The company also supports single-source dbt packages for transformations. Fivetran advocates using SQL transformation since it’s a common language that analysts and engineers can work in. But the truth is coding is time-consuming, expensive, and risky. It also requires access to expert coders who know SQL. On the other hand, Datameer offers over 30 point-and-click transformation functions, none of which require users to write any code at all. These transformations are easy to deploy through drag-and-drop simplicity and can support any analytics use case.

Low data warehousing costs

Fivetran further convolutes transformation by requiring users to store duplicate data copies plus perform all transformations in the target cloud data warehouse. By transforming duplicate content, you get double the data warehousing costs. Datameer eliminates this through in-flight data transformations and integrations using a proprietary compute engine. All transformations occur in Datameer’s platform, enabling proper end-to-end processing with fewer complications and lower operational costs.

Full suite of security features

Both platforms offer robust security, with Fivetran offering encryption, role-based access control, column hashing and blocking, and SSO/SAML. Fivetran is also SOC 2 (Type 2) certified. The platform doesn’t offer data governance, though, and for this reason, Datameer has a slight edge from a security perspective. 

Datameer offers enterprise-grade governance and a full suite of security features developed through years of working with large enterprises across highly regulated industries, like healthcare and finance. Key security features include data masking, full encryption, strong access controls, SSO/SAML, and LDAP/AD group sync, all of which add up to provide highly advanced security for combatting today’s sophisticated and evolving threats. What’s more, Datameer aligns with specific regulatory requirements like PCI/DSS compliance, HIPAA, and GDPR, giving privacy-conscious organizations the peace of mind that comes with knowing the platform makes compliance easy.

Check out how Datameer fits into your data integration plan.

2. Xplenty ltd

In 2011, Xplenty launched as a cloud-native ETL platform, offering no-code, point-and-click functionality — making the platform a true cloud-native pioneer.

Pre-built connectors

Another Fivetran competitor, Xplenty also offers a variety of pre-built connectors. Users can also leverage a flat-rate, per-connector pricing structure which can potentially save money during integrations. 

No SQL coding experience is needed.

While Fivetran requires users to have SQL coding experience, Xplenty does not. The platform offers SQL coding tools for developers who want to use it, but you don’t have to have any coding knowledge to use their platform. Xplenty is more accessible to a broader user base.

Monitoring and logging within the UI

Further, the platform also includes monitoring and logging within its UI, which is a feature that you won’t find in Fivetran. By offering monitoring and logging, Xplenty simplifies troubleshooting, giving in-house technical teams the freedom to fix problems using their internal resources. 

Flat fee pricing

Xplenty pricing is available through a flat fee based on the number of connectors that you use. Increasing your data and adding lines of code does not drive up the cost of using Xplenty, making it worthy of consideration for cost-conscious customers.

3. Stitch 

Talend subsidiary Stitch offers an open source cloud-based platform for ETL, event tracking, and data ingestion that’s HIPAA-, GDPR-, and SOC 2-compliant.

100 SaaS and database integrations

Stitch supports over 100 SaaS and database integrations. And unlike Fivetran, Stitch works with both data lakes and data warehouse destinations, making the service a bit more flexible. 

Ability to create new sources

While Fivetran is a more rigid solution, Stitch allows customers to contract with the company and add new sources. Anyone can add a new source to Stitch, regardless of whether they are a Stitch customer. The only stipulation is the source has to adhere to the open source Singer standards.

In-app chat and phone support

The company offers in-app chat support for all customers, as well as phone support. Unfortunately, Stitch doesn’t offer training. As an open source solution, Stitch depends on community contributions, and users can contribute features and add documentation. While open source has its share of benefits, it’s not without its drawbacks, either. For example, projects can shut down without notice, support can be unreliable, and security can be challenging, as would-be bad actors have access to source code. 

Pricing based on usage

Pricing depends on usage, with plans ranging from $100 to $1,250 per month depending on scale. 

5. Keboola

Keboola is another program that offers end-to-end ETL operations. The platform has over 250 custom integrations, including community-built plugins. Like Stitch, Keboola is a HIPAA-, GDPR-, and SOC 2-compliant platform.

Pre-and post-load transformation

Pre-and post-load transformation is available with Keboola through the SQL, Python, R, and Julia languages. The platform also includes advanced analytics, business intelligence, and AI support. 

Seamless data rollbacks

Keboola uses Snowflake’s time travel feature for seamless data rollbacks. The platform also comes with complete data encryption, multi-factor authentication, and multi-level access control for solid security. 

Pay as you go pricing.

Keboola pricing contains a pay-as-you-go plan with 300 free minutes each month. It includes unlimited ETL and ELT workloads, SQL and Python transformations, analytical workspaces, orchestration automation, and 250 GB of data storage, among other things. 

Enterprise plan

An enterprise package is available, offering everything in the free plan plus some additional features. Including more transformation language support, extra cloud options, and Active Directory/SAML integration. 


Another service that connects to multiple data sources is Rivery, a cloud-native ETL solution offering 100% compatibility with any data source along with GDPR and SOC 2 compliance. 

Out-of-the-box connectivity for 150 connectors

Rivery offers over 150 pre-built connectors for instant, out-of-the-box connectivity to the data source of your choice. The platform supports SQL-based postload transformations for modifying data in a warehouse environment. Support for seven destinations is also available, including BigQuery, Snowflake, Redshift data warehouses, Azure Data Lake, Amazon S3, Azure Blob Storage, and Google Cloud Storage. 

Ability to add new data sources is another platform that lets you add new data sources. And like Datameer, Rivery connects to both data warehouses and data lakes. Supported developer tools include REST API and the Rivery API for external embedding.

Consumption-based pricing

The company offers flexible consumption-based pricing, with a standard plan ($1,250 per month) and an enterprise plan containing advanced security and support for complex use cases. Due to the usage-based nature of pricing, some users report that it’s difficult to estimate future costs.

Your fast and easy, no-code alternative to Fivetran. Try Datameer free today.

The bottom line for Fivetran competitors and alternatives:

It’s impossible to say that any ETL solution is better than another. Fivetran may be the perfect tool for some companies, offering a fast and easy way to stream data into a data warehouse. Other companies may want a solution supporting more integrations, offering more flexibility, or providing more control over data. 

What’s your ideal ETL solution?

If your organization falls into the latter category, Datameer could be the ideal choice as a fully-featured data integration solution that supports a wide range of complex needs. Datameer offers point-and-click functionality, no-code deployment, and robust, enterprise-grade security to protect data at rest and in transit.

Try an ETL tool that has it all: Datameer

With the help of Datameer, you can build secure and scalable data pipelines with ease, regardless of your technical proficiency. 

To learn more about how Datameer can help your business put data into motion with wizard-driven simplicity, schedule a demo today.

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