Datameer in Retail

What can data pipelines do for retail? The use cases are practically endless. Customer analytics, in-store analytics, the 360-degree view and more. Big data analytics has transformed retailers such as Surfdome, OXXO, Etstur and OTTO. With data pipelines to feed their analytics, they find new insights that drive higher business performance.

Improve Your Customer Behavior Analytics

You want customers to have a long, faithful and profitable journey with your organization. Customer behavior analytics powered by data pipelines helps organizations optimize that customer journey. Detailed profile and behavior models shared between teams can make the journey sweeter from both sides.

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Increase Customer Lifetime Value

Every retailer wants to enhance customer relationships to help both parties gain more value. Surfdome used data pipelines to feed analytics that increased customer retention and wallet-share to increase overall customer lifetime value. Learn how they did it.

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In-Store Experience

Personalize the In-Store Experience

The advent of people-tracking technology offers new ways to analyze store behavior and measure the impact of merchandising efforts. Data pipelines drive faster analytics which helps retailers make sense of their data to optimize merchandising tactics, personalize the in-store experience with loyalty apps and drive timely offers to incent consumers to complete purchases.

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“We purchased Datameer and Hadoop to solve an initial data problem we had and since then we’ve solved every data problem with Datameer and Hadoop.”

Matt Hawkins | Global Data Integration, Infrastructure Manager, Surfdome

Featured Resources


Toolkit: Your Big Data Retail Toolkit


Top 5 Retail Use Cases


A Winning Playbook for Measuring In-Store Customer Journey


Using Customer Behavior Analytics to Increase Revenue

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