Using Big Data to Personalize the Customer Experience

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Increased customer lifetime value

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Increased accuracy of decisions and actions

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Faster ROI

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Etstur

Etstur is the largest travel agency and services operator in Turkey. The company produces the widest-ranging bookings and tour operations. Etstur provides multiple travel services, including hotel reservations, tour organizations, car rentals, and others. The company has an extensive multi-channel approach to the market, interacting with customers via call centers, kiosks, their website, a mobile application, and agent offices.

  • Industry

    Travel

  • Use case

    Campaign Analytics, Data Integration, Data Analytics.

”With Datameer’s advanced data ingestion and unmatched ability to prepare and process data, we were able to significantly increase the variety of data we use and granularity of our analysis. Datameer allows even our non-technical end-users to take advantage of our data lake for their reporting and data analysis needs with no dependence on IT.”

Mehmet Albas, Chief Product Office, Etstur

Business Challenges

  • Gain a 360-degree view of the customer journey and experience across data from a large number
    customer interaction points.
  • Create more granular insights on segmentation and behavior to drive actions at a personal level.
  • Increase revenue and the lifetime value of customers through personalized offers that increase order sizes and purchase frequency.

Data Challenges

  • Integrate and prepare complex data in multiple formats: structured, semi-structured, and unstructured.
  • Empower analysts, data scientists, and business teams with data and tools for self-service analytics.
  • Create a repository of analytic data and results to champion the use of data to drive customer and operational excellence.
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The Datameer Solution

  • Complete Integration of Data Assets
  • Agile Approach to Analytics
  • Self-service Access to Data
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    Advanced Analytics and Correlations
  • Operationalizing the Insights
  • Complete integration of data assets — Etstur can now integrate structured, semi-structured, and unstructured data into a single repository to provide a 360-degree view of their customers.
  • An agile approach to analytics — Through Datameer, Etstur performs agile data discovery on large volumes of data to answer key business questions faster and with deeper insight.
  • Self-service access to data — Datameer gave the Etstur analyst team a rich set of tools to speed analytic cycles and create greater insight into problems.
  • Advanced analytics and correlations — Datameer’s advanced analytics enables Etstur analysts to dig deep into their data and identify hidden patterns for customer experience and behavior.
  • Operationalizing the insights — The results from Datameer’s analytic pipelines feed the Etstur business teams to drive their personalized campaigns.

Etstur’s Big Data Results

  • Deeper Visibility into Customer Data
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    Personalized Campaigns
  • Rapid Value Delivery
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    Championing the Use of Data
  • Deeper visibility into customer data — Datameer’s analytics increased Etstur’s insights’ granularity, giving them the ability to individualize their approach to customers.
  • Personalized campaigns — With greater insights into customer experience and behavior, Etstur drives campaigns that effectively target customers with one-to-one marketing.
  • Rapid value delivery — Through their agile, comprehensive approach to big data analytics, the Etstur team delivers rapid results and value to their business teams.
  • Championing the use of data — The Etstur team has created a Center of Excellence (CoE) that is the “data champion” across the company, fostering a data-driven organization.

The future of your organization is hidden in your data

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