Your desire is that customers have a long, faithful and profitable journey with your organization. Customer behavior analytics powered by big data help organizations optimize and personalize that customer journey. Detailed profile and behavior models shared between marketing, sales and customer service can make the journey sweeter from both sides.
Customer analytics behavior encompasses a number of disciplines, impacting many different parts of the organization. An essential part of a customer analytics project is ensuring the right questions are being asked, and that teams agree to the goals and outcomes. Learn how to align your customer-facing teams and create a business case that will motivate stakeholders to create deeper customer analytics based on big data.
Surfdome, a leading European specialty retailer, needed to fuel growth through targeted marketing, customer cross-selling and higher repeat purchases. The company used Datameer to integrate their data, and then analyze it to understand customer behavior and identify deeper customer segmentation to drive these initiatives. Surfdome boosted their customer acquisition rates, raised the average purchase size and increased the average customer lifetime value.
As more information about customers is captured and stored, securing Personally Identifiable Information (PII) during the big data analytics process plays a critical role. Does your analytics platform support critical security, privacy and encryption features to keep customer PII locked-down?
Customer Behavior Analytics in the Digital Age
Wednesday, September 7th | 3 p.m. CEST & 11 a.m. PT
A 2016 Deloitte study found a 26 to 33 percent lift in conversion when shoppers used social media, showing a strong influence of digital interactions on purchase behavior. In the digital age, customer behavior analytics driven by modern BI are essential to building lasting customer relationships. Please join us and Deloitte on Wednesday, September 7 for a webinar detailing the growing role of customer behavior analytics and how modern BI can deliver the right answer.