About Us Icon About Us Icon Business Analyst Icon Business Analyst Icon CEO Icon CEO Icon Datameer Icon Datameer Icon Envelope Icon Envelope Icon Facebook Icon Facebook Icon Google Plus Icon Google Plus Icon Instagram Icon Instagram Icon IT Professional Icon IT Professional Icon Learn Icon Learn Icon Linkedin Icon Linkedin Icon Product Icon Product Icon Partners Icon Partners Icon Search Icon Search Icon Social Networks Icon Social Networks Icon Share Icon Share Icon Support Icon Support Icon Testimonial Icon Testimonial Icon Twitter Icon Twitter Icon

Customer Analytics in Financial Services

Financial services institutions are under continuous pressure to grow their revenue and assets under management. New entrants with disruptive models threaten incumbents in competition for customers. Customer analytics using big data can create differentiation through personalized interactions and services that build trust and long-term value.

Build More Profitable Customer Relationships

Financial service institutions are looking at new channels to acquire customers while building more effective and profitable relationships with existing ones. Big data analytics can be used to build stronger relationships with customers that increase their lifetime value and grow loyalty.

Acquire, Engage and Retain Customers

Big data analytics help financial services firms in all three phases of the customer lifecycle: acquisition, engagement and retention. By building detailed profile and behavior models, personalized offers and strategies can be applied in all phases.

Customer Analytics is Part of a Big Data Journey

Customer analytics is part of a multi-pronged approached to big data analytics by financial institutions. Firms large and small are using big data analytics beyond customer analytics in areas such as risk management, regulatory compliance, fraud detection and security.

Protecting Customer Data

As more information about customers is captured and stored, securing Personally Identifiable Information (PII) is imperative. Does your analytics platform support critical security, privacy and encryption features to keep customer PII locked-down?

Webinar

How to Engage Financial Services Customers Using Big Data
Tuesday, August 17th | 3 p.m. CEST & 11 a.m. PT

Increasing competition and new disruptive business models have shifted the battleground in financial services to building and maximizing customer relationships. Please join Cloudera and Datameer for our upcoming webinar on August 17 where you can learn how you can use big data to broaden your customer footprint and create more valuable relationships with your customers.

Cultivating Customer Relationships: Big Data in Financial Services

Read Now

Webinar: How to Engage Financial Services Customers Using Big Data

Register Now