About Us Icon About Us Icon Business Analyst Icon Business Analyst Icon CEO Icon CEO Icon Datameer Icon Datameer Icon Envelope Icon Envelope Icon Facebook Icon Facebook Icon Google Plus Icon Google Plus Icon Instagram Icon Instagram Icon IT Professional Icon IT Professional Icon Learn Icon Learn Icon Linkedin Icon Linkedin Icon Product Icon Product Icon Partners Icon Partners Icon Search Icon Search Icon Social Networks Icon Social Networks Icon Share Icon Share Icon Support Icon Support Icon Testimonial Icon Testimonial Icon Twitter Icon Twitter Icon

Datameer Blog

Real World Big Data Use Cases: Understanding Customer Interactions [INFOGRAPHIC]

By on February 20, 2015

Big data is the new Kale (at least, how Kale is now the hot new veggie on every menu of every hot new restaurant in San Francisco). There’s an awful lot of talk swirling around about how big data is impacting nearly everything – from reducing operational costs and spurring development of data-driven products and services to helping develop disease treatments and fighting crime.

Ok, so how does this help you? After working with over 200 customers, we thought it only fair that we share some examples of how real companies are using big data analytics to impact their business.

If you saw our infographic about the state of the industry around big data, then you may recall that the most prevalent use case by far was Customer Analytics, at a staggering 48 percent. It’s no surprise that knowing your customers’ behavior will help you better respond to their needs, hesitations and intentions.

Along those lines, check out our latest infographic below that shares how two of our customers are using customer analytics to reduce customer acquisition costs and drive product innovation and revenue.

Want to learn more about customer analytics? Download our free ebook, “Using Big Data Analytics to Understand Customer Journeys and Drive Revenue.”

Understand Customer Interactions Through Big Data


Connect with Datameer

Follow us on Twitter
Connect with us on LinkedIn, Google+ and Facebook

Monique Sherman