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Datameer Blog

Why Business Applications Are What’s Next For Hadoop

By on October 17, 2013

**This post originally appeared on VentureBeat**

If we look at historical technology waves to predict the future of the Hadoop market, business applications are going to be the next big thing.

Technology waves always start with advancements in hardware (Moore’s Law). Next comes the wave of infrastructure, and then vertical solutions, or applications that give companies concrete solutions to very specific business problems. Those business applications, which are what truly democratize the benefits of the new technology, typically tail the wave of infrastructure by about two years.

Take the database market, for example. Obviously, there are different dimensions in this diagram because the companies are different sizes, but you can see that the business application, Business Objects, tailed the infrastructure, Oracle, by a couple of years. That is, until we crossed the chasm from early adopters to the early majority, when the growth of Business Objects accelerated exponentially, and the infrastructure growth obviously slowed down. When Oracle slowed in growth, it bought Hyperion, a business application for its infrastructure, and sales went up again.

Business Objects and Oracle

We are seeing the exact same thing happen with Hadoop. Looking at Google search trends as an indicator, I would argue “Hadoop” is a technical search term of the early adopters, and “Big Data” is the business search term for the early majority. At one point “Big Data” growth tailed “Hadoop” growth by 24 months.

Search Traffic for Big Data and Hadoop

So what is it going to take to cross the chasm? When will “Big Data” start to hockey-stick and overtake “Hadoop” growth? My money is on when more business applications like Datameer hit the market, so business users, not IT, can harness the promise of Big Data.

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Stefan Groschupf

Stefan Groschupf

Stefan Groschupf is a big data veteran and serial entrepreneur with strong roots in the open source community. He was one of the very few early contributors to Nutch, the open source project that spun out Hadoop, which 10 years later, is considered a 20 billion dollar business. Open source technologies designed and coded by Stefan can be found running in all 20 of the Fortune 20 companies in the world, and innovative open source technologies like Kafka, Storm, Katta and Spark, all rely on technology Stefan designed more than a half decade ago. In 2003, Groschupf was named one of the most innovative Germans under 30 by Stern Magazine. In 2013, Fast Company named Datameer, one of the most innovative companies in the world. Stefan is currently CEO and Chairman of Datameer, the company he co-founded in 2009 after several years of architecting and implementing distributed big data analytic systems for companies like Apple, EMI Music, Hoffmann La Roche, AT&T, the European Union, and others. After two years in the market, Datameer was commercially deployed in more than 30 percent of the Fortune 20. Stefan is a frequent conference speaker, contributor to industry publications and books, holds patents and is advising a set of startups on product, scale and operations. If not working, Stefan is backpacking, sea kayaking, kite boarding or mountain biking. He lives in San Francisco, California.