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How Sprint is Turning its Data into Business Value + 3 Lessons Learned

By on May 5, 2016

“Thanks to its huge network of users, Sprint has access to vast amounts of user data. Three years ago it established subsidiary Pinsight Media to investigate ways of capitalizing on that data. Since then it has gone from serving zero to six billion ad impressions per months, based on ‘authenticated first party data’ which it alone has access to.” Bernard Marr has the full story in Forbes today, and it’s definitely worth a read.

From ZERO to SIX BILLION ad impressions per month. I’ll just let that sink in. But perhaps even more interesting is the piece of the story when the CDO of Pinsight, Jason Delker, shares his three lessons learned from his ventures in big data analytics:

  1. Size Does Matter. “So first, it’s about understanding the infrastructure requirements – what the cost structure looks like and how we’re going to monetize.”
  2. Businesses Need a Data-Driven Culture. “We had to get everyone focusing on the metrics.”
  3. Visualizations are Powerful Way to Communicate Insights. “Being able to use visualization tools allows people to understand very quickly what trends are happening, where the hotpots are – what things are succeeding and what things are failing – and that is invaluable.”

So, how does Pinsight do it? Check out the below video and Jason and his team can tell you for themselves.

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Susan O'Brien Datameer

Susan O'Brien

Susan O'Brien is Vice President of Marketing at Datameer.