Today more than ever, companies rely on marketing organizations as key agents for customer acquisition. In fact, according to Forrester, 60% of the buying decision is made before a prospect talks to a sales rep. For that reason, marketing executives, especially those responsible for digital and marketing campaigns, need to reinvent themselves to become insight driven, or risk becoming obsolete.
Most B2B marketing organizations use integrated campaigns across multiple channels for customer acquisition – from digital ads, social media, and marketing automation to Web analytics and CRM. The problem is that they analyze the impact of their campaigns within these silos using separate tools for each, making it hard to understand the lead-to-customer journey across all marketing interaction channels.
That is why I am especially excited to introduce the Datameer Multi-channel Marketing Analytics application. This easy-to-use application comes pre-integrated with Salesforce, Marketo, Google Analytics, and digital ads and analyzes all of your customer interaction data across multiple channels together to help you understand the most frequent path in the lead-to-customer journey.
For example, you can identify which combination of campaigns converts most leads to customers and develop campaigns that put more leads through that optimal journey. Now, marketers can integrate all of their data from all digital and marketing campaigns across every channel to truly understand the behavior of leads that convert to customers.
The Datameer Multi-Channel Marketing Analytics application provides executives and business analysts with four key insights that accelerate customer acquisition:
To learn more, be sure to watch this video and give us a call. We’d love to give you a 15 minute demo of the insights you can get that can boost your demand generation programs and accelerate customer acquisition.