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Datameer Blog

Four Questions To Ask in Every Enterprise Tech Purchase

By on March 6, 2017

There’s a certain process everyone goes through when considering any purchase. Depending upon whom you ask, there are five, sometimes six steps you take between first recognition of a problem and final purchase (or re-purchase, if you subscribe to that buyer cycle methodology). Arguably, one of the most time-consuming parts of the process can be gathering all of the pertinent information.

While information gathering can be daunting in any purchase, when it comes to an enterprise tech sale, here are four questions you should be sure to ask to ensure you’re looking at the full picture. And, should you happen to be considering Datameer, we’ve got you covered with answers, too.

1. How Does the Software Work?

What’s happening under the hood? Is it going to play nice with your current systems? What are the architectural implications?

2. What Are Customers Doing With It?

Nothing tells you more than hearing about another customer’s experience with the solution. Even better, see if you can find a customer “in the wild” — check trade show agendas for customer presentations, and seek out those sessions. Hang around after the presentation to ask your own questions.

  • If you’re attending the Gartner Data & Analytics Summit in Grapevine, TX next week, Datameer customer Jared Warren from JC Penney will be discussing their big data journey Wednesday, March 9, at 12pm. Add it to your show agenda here.
  • Comcast took to the stage at Strata to talk about lessons learned. Catch that recorded session here.

Not heading to any shows anytime soon? Keep an eye out for customer webinars. There’s often Q&A sessions at the end. Missed it live? Find the recording. They’re usually posted on the website.

  • National Instruments recently presented how they’re harnessing Datameer. Catch the recording here.
Read the reviews. If you haven’t already seen it, Gartner has a reviews portal called Peer Insights. They have a strict vetting and approval process, so you can rest assured these aren’t manufactured.
  • See what Datameer customers are saying here.
What else?
Ultimately, you should be seeking out a customer that “looks” like you. That doesn’t mean they need to be in the same business, or industry for that matter. But do they have a similar use case? Do they want to achieve similar things that you do with your data? Do they have similar pain points with their data, or even organizationally?

3. What Are Analysts Saying About It?

Since each firm looks at markets and solutions differently, be sure to seek out multiple perspectives and try to find the ones that most directly apply to the problems you’re trying to solve.
  • For a broader look at the BI and analytics market, if you’re a Gartner client check out the 2017 Magic Quadrant for Business Intelligence and Analytics. Definitely take a look at the Datameer write-up, but in short Datameer is recognized for helping customers with complex big data requirements. There were several big data-related requirements that Datameer scored the highest or in the top quartile for. Give it a read. And if you need some guidance on how to read or interpret the report (and mistakes to avoid when reading it), here’s a good post from Cindi Howson on how to do just that.
  • Forrester zoomed in on the big data piece (our sweet spot) and focused on the Native BI on Hadoop market. Datameer is recognized as a Strong Performer for both our UI and our data preparation capabilities. Ultimately, Forrester recommends Datameer to companies whose main challenge is data curation, analysis, or discovery.

4. Where Can You See It In Action?

Tradeshows. Webinars. Demos (online, or in-person). You can also check YouTube.

See Datameer live at the following events, and be sure to check the events page for the latest/greatest:
  • Gartner Data & Analytics Summit in Grapevine, TX, March 5-9. Booth #810.
  • Strata San Jose, March 14-16. Booth #1530
  • Dataworks Summit in Munich, April 5-6. Booth #102.
Datameer Webinars can also be found on our events page. Our next one features David Menninger from Ventana Research, and we’ll be discussing how to get more value from your data lake. Register here to join live or be sent the recording once its over.
Demos (again). Request one online. Pick your poison — watch a recorded demo, or, request a 1:1.
Now What?
Ultimately, each enterprise tech purchase is nuanced and different, depending on your organization’s problem, budget and potential solutions. If anything, the above four questions should help expedite your information gathering stage. But it won’t answer everything. So, finally, contact the vendor. Ask the tough questions. Make sure you get them all answered. Then you can move on to the next stage.

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Susan O'Brien Datameer

Susan O'Brien

Susan O'Brien is Vice President of Marketing at Datameer.

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