When Cox Automotive was formed, one of their biggest pillars for success was leveraging all of the data they had across their 22 brands. Just Kelley Blue Book and AutoTrader alone see roughly 36 million visitors and 500 million events per day.
With Datameer, Cox has been able to expose disparate data sets to their analyst community in days instead of months. Now, business analysts have direct access to the data, drastically accelerating discovery. The team can focus on operationalizing and taking action on the insights gleaned from the data to improve their products, rather than just trying to assemble and clean the data.
The biggest win for Cox is that implementing Datameer wasn’t just about solving a single use case – it’s about transforming themselves into a data-driven organization, empowering their analysts to solve a number of problems and always ask more questions.
Be sure to watch the below video to hear Cox Automotive tell why Datameer is so important to their business. You can also find out how other companies are using Datameer in our ebook, “Top Five High-Impact Use Cases for Big Data Analytics.”