Category Archive

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Introducing Datameer Multi-Channel Marketing Analytics Application

Today more than ever, companies rely on marketing organizations as key agents for customer acquisition. In fact, according to Forrester, 60% of the buying decision is made before a prospect talks to a sales rep. For…

Top 3 Big Data Pain Points for Energy Companies

I recently came across this great article that shares how Shell is using big data analytics to improve oil well efficiency. Having worked with Energy companies, (primarily Upstream and Midstream) the last 15 years, I’m acutely aware of…

Introducing Datameer Big Data Governance… and Why it Matters

Recently, I wrote a post for ZDNet called “Why Hadoop is hard, and how to make it easier” in which I addressed the results of a Gartner survey of its customers on Hadoop adoption, and Gartner’s…

Big Data Analytics: The Force Behind the Next Internet of Things Wave

IoT and Big Data Analytics: The Force Behind the Next Internet of Things Wave As the Internet of Things (IoT) hits full throttle, it’s easy to talk about how new technologies are improving every day life.…

Data is Personal

Data is Personal

by on May 15, 2015

Data is Personal By Frances Angulo Anxiety is a chameleon. On my best friend, it looks like agoraphobia. On my ex-girlfriend, it looked like depression. And in 2012, I looked in the mirror and realized that…

Understand Your Customer Interactions Across All Channels

Understand Your Customer Interactions Across All Channels **This post originally appeared on Data Informed** Customers interact with companies through multiple channels, including CRM, digital ads, email campaigns, website, social media, and mobile applications. Yet most digital…

Big Data Analytics Can Prevent Healthcare Fraud. Here’s How.

Big Data Analytics Can Prevent Healthcare Fraud. Here’s How. **This post originally appeared on VentureBeat** Catching and preventing health care fraud is more important than ever. The industry has undergone massive transformations with breakthroughs like the…

How is Datameer different than [insert your favorite BI tool here]?

?” Well I’ve got a few answers for you. Generally, it comes down to 3 things: Reporting vs. Discovering BI tools are awesome at reporting, but the real value of Big Data & being data driven lies…

Datameer + Bigstep: Big Data Analytics for Your Department Now, Not in Months

Here’s the problem. Businesses understand that unless they want to get left behind, they need to get started finding value in their big data right now. And “right now” means they can’t just sit around waiting…

Tableau Integration: One Click Magic

Tableau Integration: One Click Magic We’ve always aimed to be a good citizen in the workflow of a business analyst. We purposely built an open architecture so that we can easily augment our product to address…

Thanks For Everything, Joe

With great sadness, a heavy heart and many tears I have to inform you that our good friend and colleague Joe Nicholson has passed away. He fought the good fight until the very end trying to…

Your Big Data Architecture Matters A Lot. Here’s Why.

Architecture really matters when it comes to big data. It matters when it comes to getting the most out of the platform today, and more importantly it matters in terms of not locking yourself into certain decisions…