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Machine Zone Selects Datameer for Mobile Gaming Big Data Analytics

SAN MATEO, Calif., Jan. 15, 2013 – To optimize in-game performance and end-user experience, leading mobile game developer, Machine Zone is using leading end-to-end big data discovery platform, Datameer, for in-game event reporting, clickstream, and player behavior analytics for its next flagship game due out in 2013.

For its most ambitious mobile game to date, Machine Zone is teaming up with Datameer for both ad-hoc and automated in-game analytics, and to conduct machine learning on the estimated terabytes of data to be generated by the games players to truly customize and consistently improve their gaming experiences. Built natively on Hadoop, Datameer is used by a number of gaming companies for in game analytics because Datameer can integrate, analyze and visualize any amount or kind of data.

“Datameer offers both analytics automation and scalability, which we need in order to ensure that the massive amounts of data the game will be generating is immediately actionable for Machine Zone to provide the best possible player experience,” said Hal Nakagawa, CTO and Co-Founder of Machine Zone.

“Machine Zone is really on the bleeding edge of mobile in-game analytics and is a great example of how companies can use analytics to optimize user experiences,” said Stefan Groschupf, CEO of Datameer. “In the future, we believe all gaming experiences will be built to leverage in-game analytics and Machine Zone is truly one of the trail-blazers in this effort.”

About Datameer

Datameer makes big data analytics simple, quickly transforming businesses into data-driven organizations. A modern BI platform that combines self-service data integration, preparation, analytics and visualization functionality with enterprise- grade governance and security features, Datameer enables data democratization without chaos. Datameer’s familiar spreadsheet interface, powered by the unlimited storage and compute capabilities of Hadoop, allows analysts and subject matter experts to ask entirely new questions of their data that was never before possible with traditional BI tools. Hundreds of customers, including CIOs, CMOs, CTOs, doctors, scientists, law enforcement officials, and even Olympic athletes all rely on Datameer to help them get from raw data to insight faster than ever.


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