Financial Services Research
To improve customer retention and engagement, this leading financial research firm uses Datameer to speed customer usage analysis and product improvements.
Their web-based platform combines global company information and market research with powerful tools for analyzing financial fundamentals, idea generation, and workflow management for users.
The company’s product management team needs to understand user access patterns and product interaction detail in order to better attract and retain customers. The company previously used OLAP cubes to store and report on user access logs, customer data and license information. They struggled with a 4-6 week turnaround time to deliver new or updated data. As a result, product management had been very reactive, spending most of their time managing the reporting process rather than understanding how end-users respond to features and content.
The company chose Datameer to speed insights into customer usage and accelerate new product models. With Datameer, product managers can now quickly correlate changes in the user traffic patterns (clickstream) and perform cohort analyses in the context of events such as new releases, A/B testing and outages to identify what is working or not. Product strategies can now be quickly tuned and improvements deployed as Datameer frees product managers to focus on analyzing customer usage patterns and creating new product models rather than building reports.
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