**In this weekly blog series, engineering and support staff at Datameer share their favorite features in Datameer.**
If you have a string of text in a single cell and want to break that text into individual words that each display in their own row, you want to become familiar with the Tokenize function in Datameer. This is helpful to do things like sentiment analysis or to find out what words are used more commonly than others in support tickets, for example.
Applying the Tokenize Function is as simple as selecting the Tokenize function and highlighting the column you want to tokenize:
You can try this yourself with our free trial; just download the “Twitter Brand Sentiment Analysis” application from our app market to get some sample data to work with if you don’t have your own, then follow along with this quick video demo: