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Guess What? Everyone’s Right, Big Data is all the Rage

Forget the whole gut instinct thing, its high time we actually look at the hard data. Spoiler: Everyone’s right. Check it out, over the past 365 days:

Looks like everyone seemed pretty levelheaded until October 4th. What happened that day? Oracle unveiled its Big Data Appliance. Okay, steady upward trend after that… then there’s a spike April 19th… Splunk IPO. April 25th?  IBM acquired Vivisimo. Zooming out a bit – here’s the breakdown by week:

OK, everyone’s right. “Big Data” is getting a lot of attention. So next question would be what publications are writing the most about “Big Data” in the past 365 days?

Wow, that’s a lot of publications writing about “Big Data”… how about a top 10?

Silicon Angle has written almost twice as much as TMCNet and almost 3x as much as GigaOm? How can that be?

Oh. Nice. I bet any of those with more than five writers take contributed articles.  But since Silicon Angle still has the most articles, who is writing the most there?

There we have it. Maria Deutscher is the number one writer of “Big Data” articles at Silicon Angle… but is she the #1 writer overall?

Yep! And Derrick Harris takes the #2 spot. While a magician never reveals their secrets, the secret is I’m no magician. I did this all (yes me, the PR person) with Datameer and I got the data to work with from a great tech PR database called ITDatabase. (Sidenote: If you’re in tech PR and you don’t have ITDatabase, get it. It will change your life.) Check back soon, I’ll put up another post detailing exactly how I did all this. Can’t wait and want to try it yourself with your own data? Catch our free trial here.

Susan Puccinelli is the Director of Communications in Datameer, Inc.

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